A value-creating strategy

Drawing up Essity’s business strategy, we analyze the trends and changes that continuously shape the market. We identify the macro-economic drivers that we believe are most relevant to our business in order to leverage the opportunities and to manage the associated risks. We must understand how trends can impact Essity and how the company can benefit from and respond to these. Risk assessment and risk management are part of the strategy process. Essity identifies the risks present and the potential implications these could have for the company. We maintain continuous dialogue with customers and consumers to develop products and solutions that meet needs and solve the challenges that many are facing in their everyday lives. The foundation of Essity’s strategy is a materiality analysis where Essity and company’s stakeholders prioritize the issues and areas that are deemed important for the company. Through this process, Essity creates a strategy for profitable and sustainable growth.