Personal Care

Essity is a leading global player in personal care. Essity’s Personal Care offering includes Incontinence Products, Baby Care, Feminine Care and Medical Solutions.

Products are sold under brands, such as Jobst, Leukoplast, Libero, Libresse, Nosotras, Saba and TENA, and as retailers’ brands. The globally leading brand for incontinence products, TENA, is Personal Care’s largest brand a “billion-dollar brand”, meaning a brand with annual sales exceeding USD 1bn. Distribution channels for the products are the retail trade, online sales, pharmacies and care institutions.

Personal Care generated approximately SEK 41bn in net sales in 2017, which accounted for 37% of Essity’s net sales for 2017. At the end of 2017, Personal Care had production at 36 sites in 24 countries. In 2017, Essity acquired BSN medical, a leading medical solutions company. BSN medical constitutes Medical Solutions and was included in Personal Care as of the second quarter of 2017.

Examples of brands