Consumer Tissue

Essity is the world’s second largest supplier of consumer tissue. Our offering includes toilet paper, household towels, handkerchiefs, facial tissues, wet wipes and napkins.

Products are sold under brands, such as Edet, Lotus, Regio, Tempo, Vinda and Zewa, and as retailers’ brands. Vinda, which is the leading brand in China, is a “billion-dollar brand”, meaning a brand with annual sales exceeding USD 1bn. Distribution channels for the products are the retail trade and online sales.

Consumer Tissue generated approximately SEK 42bn in net sales in 2017, which accounted for 39% of Essity’s net sales for 2017. At the end of 2017, Consumer Tissue had production at 46 sites in 19 countries. 32 of the 46 sites also had production for Professional Hygiene.

Examples of brands