Strategic framework

Through the vision: Dedicated to improving well-being through leading hygiene and health solutions, Essity strives to achieve long-term value creation for shareholders, customers and consumers, society and employees. Our strategy and operations are based on a sustainable business model aimed at achieving profitable growth and responsible value creation, with our customers and consumers as the focal point.

In our updated strategic framework, our digital agenda is integrated into all strategies to achieve greater customer and consumer benefit, efficiency and profitable growth. Our digital offerings to our customers are being continuously developed. Online sales increased in 2019 and amounted to 10% of net sales. Digitalization enables more efficient processes in administration as well as purchasing, production and logistics. We actively share information about hygiene and health and communicate with our customers and consumers through social media. The development influences all of our activities and generates a multitude of opportunities. We invest in technology, innovation, collaboration and communication to capitalize on these.

Vision and mission


Dedicated to improving well-being through leading hygiene and health solutions


To sustainably develop, produce, market and sell value-added products and services within hygiene and health

Tork EasyCube® (photo)

Tork EasyCube® is a software solution for property management that provides information to the cleaning team about the cleaning needs, showing exactly what needs doing, when and where, on a tablet. The result is efficiency, staff involvement and customer satisfaction at a completely new level.