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Large increase in handwashing since the COVID-19 pandemic
COVID-19
Q: How many times on average would you say you wash your hands in a normal day?
Global Handwashing Day
8 in 10 think they wash their hands a sufficient number of times per day
COVID-19Individual handwashing habits
Q: Considering the spread of the COVID-19 virus, how much do you agree with the following statements regarding hand hygiene?
Many still lack the habit of washing hands in important contexts
COVID-19
Q: When do you wash your hands, considering the outbreak of the COVID-19 pandemic?
Stay safe to carry on against the COVID‑19 Pandemic
Most people wash their hands to protect themselves
COVID-19
Q: Would you say that you wash your hands more often to protect yourself or to protect others from COVID-19?
But how people wash their hands differs a lot…
COVID-19
Q: Which of the following steps do you do when washing your hands today?
The main reason for not washing your hands more often is still a lack of facilities or hygiene products
COVID-19
Q: What is currently preventing you from washing your hands more often during the pandemic?
Pandemic outbreaks are now the top public health concern
COVID-19
Q: How worried are you about the following threats to public health where you live?
Essential Talks - a podcast shedding light on stigmas regarding hygiene and health
6 in 10 do not shake hands with others anymore
COVID-19
Q: As a result of COVID-19, have you changed how you behave in public spaces with respect to the following?
Public transport and toilets are most worrying for those concerned about the virus
COVID-19
Q: Are you worried to do any of the following activities because you are concerned about the possibility of catching or spreading COVID-19?
Most common to refrain from visiting gyms, public toilets and traveling by public transport
COVID-192020
”Yes, definitely”
2018
2020: Will you actively refrain from any of the following activities during the coming months because you are concerned about the possibility of catching or spreading COVID-19?
2018: Have you recently decided NOT to do any of the following activities due to the fact that you were concerned about the lack of hygiene and cleanliness? Filter: Only using 10 of 15 markets to be comparable to 2020 COVID-19 results
Expectation to increase hygiene standards is high for most public spaces
COVID-19
Q: In which of these public spaces do you think you will have higher expectations on the hygiene standard after COVID-19?
Our response to COVID-19
Most put the responsibility on individuals before government or professionals for the hygiene standard in public spaces
COVID-19
Q: Which of the following do you think are most important to keep high hygiene standards in public spaces following the COVID-19 pandemic?
Tork Infosite on COVID-19 Pandemic
Half say their view of what products are essential in daily life has changed since the spread of the pandemic
COVID-19
Q: Considering the spread of the COVID-19 virus, how much do you agree with the following statements about your behavior during the last couple of months?
Shorter Documentaries - The impact of COVID-19
People trust their gut feeling as much as they trust experts
COVID-19
Q: To what extent do you trust the following when it comes to hand hygiene recommendations?
The pattern seems to hold for most markets – the differences are very small
COVID-19
Q: To what extent do you trust the following when it comes to hand hygiene recommendations? (4 + 5 Trust completely)
Incontinence is even more difficult to discuss than depression
General Health Stigmas
Q: Some topics related to personal hygiene and health might be difficult to discuss with other people. Which of the following topics would you be most uncomfortable discussing with others?
World Continence Week
Women are more uncomfortable discussing incontinence than men
General Health Stigmas
Q: Some topics related to personal hygiene and health might be difficult to discuss with other people. Which of the following topics would you be most uncomfortable discussing with others?
Perceived stigmatization reduces with age – except for incontinence
General Health StigmasUncomfortable discussing with others
Q: Some topics related to personal hygiene and health might be difficult to discuss with other people. Which of the following topics would you be most uncomfortable discussing with others?
Public pools and gyms are the worst places to be for people affected by stigmatization
General Health StigmasBase: Have felt too embarrassed or uncomfortable to participate in everyday social activities
Q: Have these issues made you feel insecure or uncomfortable to such a degree that you refrained from participating in any of the following activities during the last year?
Incontinence is twice as stigmatized in Italy compared to the Netherlands
General Health StigmasFeel uncomfortable discussing urine leakage (incontinence)
In some markets, as many as 2 in 5 are uncomfortable discussing incontinence
- In Italy, China, Mexico, Sweden and Russia every 2 in 5 are uncomfortable discussing incontinence.
- In the Netherlands, the country with the lowest share, having issues with incontinence is still a stigma for 1 in 5.
Q: Some topics related to personal hygiene and health might be difficult to discuss with other people. Which of the following topics would you be most uncomfortable discussing with others?
Overall, people are more open to tell others about experiencing urine leakage than in 2018
Incontinence
Q: Do you – among your family, relatives and friends – know people that have told you that they have had or are currently having urine leakage?
World Continence Week
Embarrassment is thought to be the most common reason for not seeking help and support for incontinence
Incontinence
Q: Many people with urinary incontinence across all ages suffer in silence. Why do you think so many are reluctant to seek help and support from family, friends or medical professionals?
World Continence Week
Women are still much more likely to tell others they have urine leakage
IncontinenceShare that has been told by a woman that they have had or are currently having urine leakage
Global avg.: 34% (2018: 30%)
Share that has been told by a man that they have had or are currently having urine leakage
Global avg.: 11% (2018: 10%)
Q: Do you – among your family, relatives and friends – know people that have told you that they have had or are currently having urine leakage?
Learn more about Incontinence on TENA Education site
2 out of 5 women have refrained from going to school or work the last year due to menstruation
MenstruationHave refrained from going to school/work this last year because of matters connected to menstruation
Q: Have you refrained from going to school/work this last year because of any of the following reasons related to menstruation? Filter: Women
Learn more on how we break taboos around menstruation on Bodyform Infosite
Essential Talks - a podcast shedding light on stigmas regarding hygiene and health
3 in 10 of those who have refrained from going to school or work lack access to clean or safe toilets
MenstruationBase: Have refrained from going to work/school this last year because of matters connected to menstruation
Q: Have you refrained from going to school/work this last year because of any of the following reasons related to menstruation?: “Have refrained”
Learn more on how we break taboos around menstruation on Bodyform Infosite
Governments should ensure that menstrual health education is a priority in schools
Menstruation
Q: Some might argue that the government has a very important role in ensuring access to health and hygiene for its people. In which of the following ways do you believe that the government and/or public authorities should engage in menstrual health?
Essential Talks - a podcast shedding light on stigmas regarding hygiene and health
Learn more on how we break taboos around menstruation on Bodyform Infosite
More than half say sanitary pads should be available for free at every primary school
Menstruation
Q: To what extent do you agree with the following statements:
Essential Talks - a podcast shedding light on stigmas regarding hygiene and health
Globally, fewer parents talk to their daughters about menstruation than in 2018
MenstruationMothers
Fathers
Q: Have you ever talked about matters connected to menstruation with your daughter(s)?
Learn more on how we break taboos around menstruation on Bodyform Infosite
Essential Talks - a podcast shedding light on stigmas regarding hygiene and health
As in 2018, fathers say it is the mother’s job and a women’s topic
MenstruationMothers
Fathers
Q: What are the main reasons that you haven’t talked about matters connected to menstruation with your daughter? Filter: Have one or more daughter(s), not talked to daughter about menstruation.
Learn more on how we break taboos around menstruation on Bodyform Infosite
Unclean toilets and lack of paper or soap are the leading causes for not using a public toilet
Public Hygiene
Q: Have you ever refrained from using a public toilet due to any of the following reasons?
More than half worry that the lack of proper hygiene habits at hospitals might expose them to antimicrobial resistant germs
Public Health Threats
Q: How well do you agree on the following statements regarding antimicrobial resistance?
Most locate the responsibility for sustainable practices with companies or the government
Sustainability
Q: Rate the following statements according to how much you agree with them
Creating sustainable value together
Knowing for sure that products will be recycled could make people recycle hygiene products more
Sustainability
Q: Which of the following do you think would help you recycle hygiene products in the future?
Products Talk Sustainability
Trust and information are key to improve recycling of hygiene products
SustainabilityKnowing that the products will actually be recycled
More consistent information about what and how to recycle
Q: Which of the following do you think would help you recycle hygiene products in the future?