Conclusions
Looking through the results of this research, the message we hear from consumers is one of optimism. Many of them have taken this moment in time to learn more about sustainability issues and have taken actions to lead a more environmentally friendly lifestyle. Consumers also show they are willing to commit more time to activities beneficial for the environment and are willing to pay a price premium for sustainable alternatives.
For Essity, a central finding is that hygiene and health has become an increasing priority for consumers, making it even more important for us as a global hygiene and health company to continue to lead the way with our sustainability work. The pandemic has underlined that the challenges societies meet are interlinked and it has highlighted the important role that Essity plays together with our customers, consumers, and other partners in increasing well-being for both people and the planet.
Consumers are prioritizing actions such as recycling, reducing waste and purchasing more environmentally friendly products, which is strongly aligned with our decision to commit to minimizing our environmental impact by making more from less, working for a circular society and continuing to provide innovative solutions that are both sustainable and increase well-being. This way Essity will provide value both for our customers and the planet.
At Essity, we commit to continue listening and learning from our consumers in our work to innovate for a more sustainable future. We also want to share our knowledge with our employees, partners, customers and the global community, to encourage continued dialogue, innovation and action towards a more sustainable future.
Tuomas YrjöläPresident, Global Brand Innovation & Sustainability