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Hygiene worry varies greatly between markets

Hygiene Worry

India and Mexico are by far the countries with the highest “hygiene worry”. Almost 3 in 4 in these countries say that they worry often or always about becoming ill due to poor hygiene. Only 4% and 7% say that they never worry. The contrast is stark when compared to the Netherlands where more than half (53%) never worry.

Q: How often are you worried about becoming ill due to poor hygiene?

Hygiene (or lack of) an especially common barrier to the development of the food truck scene in some markets…

Effects on public life

Have recently refrained from: Eating street food (from food truck, food stall, etc)

Q: Have you recently decided NOT to do any of the following activities due to the fact that you were concerned about the lack of hygiene and cleanliness?

4 in 10 have turned down a food establishment because of dirty toilets and lack of hand hygiene products

Effects on public life

Worry about the overall level of hygiene and about the staff’s personal hygiene are the most common reasons for not eating or ordering food from food trucks and restaurants. But more than 4 in 10 also name toilets and lack of hand hygiene products as a barrier.

Base: Have refrained from eating at restaurant etc. and/or ordering food (see previous slide).

Q: You said that you have refrained from ordering food or eating at a restaurant because you were concerned about the lack of hygiene and cleanliness. What aspects were you worried about? Filter: Refrained from eating at restaurant etc.

1 in 3 parents have actually kept their children away from social activities due to hygiene worries

Effects on public life

Q: Have you prevented your child from doing any of the following because you were concerned about the lack of hygiene and cleanliness? Filter: Has children

Far from everyone wash their hands when they should…

Hygiene Habits

Q: In which of the following daily situations do you wash your hands?

Most people see greater individual responsibility as key to improve public hygiene

Improving Hygiene

More individual responsibility and improved standards in public toilets is what most people globally believe are keys to improving hygiene standards in society.

Q: What measures do you think would make the greatest difference in raising standards of hygiene and improving peoples' health in the country where you live?

Social discomfort during menstruation is particularly widespread in some markets


In some markets, as many as 2 in 3 women feel uncomfortable during their period

In China, Mexico, India and Brazil, two thirds of women feel uncomfortable around other people during their period.

In Sweden, the country with the lowest share, having their period is still a stigma for almost 3 out of 10 women.

Q: To what extent would the following make you feel uncomfortable in a social situation? “HAVING MY PERIOD”

Mothers are the primary speaking partner to daughters about menstruation



Globally, it’s almost twice as common for mothers (73%) to talk to their daughters about menstruation as it is for fathers (40%).


Q: Have you ever talked about matters connected to menstruation with your daughter(s)?

*Share of answers “Don’t know” are not shown

Menstruation – a “women only” topic?


Once girls have had their first period, there doesn’t seem to be ONE common reason that’s holding mothers back from talking to their daughters about menstruation.

Q: What are the main reasons that you haven’t talked about matters connected to menstruation with your daughter? Filter: Have one or more daughter(s), Not talked to daughter about menstruation

Among fathers however, it’s clear that many feel that menstruation is an exclusively female topic to be discussed between mother and daughter and that their daughters simply wouldn’t be comfortable talking to them about it.

More common for women to share their experience of incontinence


Share who knows a woman who have had, or are currently having incontinence

Global avg.: 30%

3 in 10 know a woman who have had or are currently having urine leakage compared to 1 in 10 who knows a man.

Share who knows a man who have had, or are currently having incontinence

Global avg.: 10%

Q: Do you, among your family, relatives and friends know people that have told you that they have had, or are currently having, urine leakage?

1 in 5 often refrain from using the toilets where they work

Public Toilets


Often refrain from OR rarely use the toilets where they work

Q: Think about the toilets where you work. How often would you say that you refrain from using them? Filter: Has job

Unhygienic and/or messy toilets the main reason for not using the toilets at work

Public Toilets

Q: What would you say are the main reasons for you not using the toilets where you work? Filter: Not using toilets at work

Unhygienic conditions and lack of products the main perceived barriers to using school toilets

Public Toilets

A majority of parents perceive the general conditions of school toilets to be the main barrier for their children. This is twice as common to be perceived as a main barrier compared to crowded toilets and lack of privacy.

Q: And what, in your opinion, are the main reasons that your child doesn’t use the toilets at school? Filter: Children refrain from using toilets at school

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