Hygiene Matters Survey 2016/17

Map showing the 12 countries in which the Hygiene Matters Survey was conducted (map)

12 countries surveyed

  • China
  • France
  • Germany
  • India
  • Italy
  • Mexico
  • Russia
  • Spain
  • Sweden
  • The Netherlands
  • United Kingdom
  • United States

The 2016 survey was conducted between May 31 and June 13, 2016 through web panels in 12 different countries, collecting answers from a total of 12,000 respondents. National quotas have been used to obtain accurate representation of age and gender. Questions in the 2016 survey centered on hygiene taboos and stereotypes, hygiene at home, public hygiene, personal hygiene and menstruation and active life.

The survey has been planned, monitored and analyzed by consulting firm United Minds and the data has been collected through digital questionnaires with the assistance of survey provider CINT.

Access the full results and previous surveys and reports here: www.hygienematters.com

Activities people refrain from due to concerns about a lack of hygiene or cleanliness:

Survey: Activities people refrain from due to concerns about a lack of hygiene or cleanliness (graphic)

Close link between hygiene concerns and effect on public life:

Survey: Close link between hygiene concerns and effect on public life (bar chart)

Women and girls feeling uncomfortable in social situations when they are on their period:

Survey: Women and girls feeling uncomfortable in social situations when they are on their period (bar chart)

People feeling discomfort buying menstrual hygiene (a lot or some):

Survey: People feeling discomfort buying menstrual hygiene (a lot or some) (bar chart)

Have you ever talked about matters connected to personal hygiene with any of the following people you know?

Survey: Have you ever talked about matters connected to personal hygiene with any of the following people you know? (bar chart)

People who have talked to their daughter about menstruation:

Survey: People who have talked to their daughter about menstruation (bar chart)

A majority of respondents are willing to share personal data about hygiene:

Survey: A majority of respondents are willing to share personal data about hygiene (bar chart)