About the survey
The Essentials Survey
Every day, millions of women, men and children refrain from going to work or school or from taking part in social events because of hygiene and health-related concerns. The concerns or obstacles could be due to the lack of clean toilets or access to hygiene products, but also due to cultural taboos and stigmas. For many people, this results in exclusion from society and for society this leads to a loss of economic value or increased costs. This means there is both a human and a business perspective to investing in hygiene and health and spreading knowledge about it.
As a response to the ongoing world health crisis, the 2020-2021 edition of the survey also includes an additional chapter focusing specifically on COVID-19, examining changes in hygiene and health related consumer attitudes and behaviors brought on by the pandemic.
Through the Essentials Initiative, Essity is conducting a global dialogue to increase awareness of the importance of hygiene and health and its link to well-being. This survey is part of that project.
Markets participating in survey