Focus on customers and consumers

Essity’s products and services with leading brands help to simplify everyday life for hundreds of millions of people. To achieve this, we spend a large amount of time with our customers, consumers, users, resellers and distributors. This enables our innovation and marketing teams to develop solutions based on a unique insight into the needs, challenges and expectations of our customers and consumers.

Breaking barriers to well-being

To improve people’s well-being, we strive to share knowledge of and provide access to our hygiene and health solutions. We achieve this by conducting a global dialogue and through education, for example in schools, as well as through marketing campaigns. Increasingly, we reach our current and future customers and consumers through social media.

Successful marketing

We break barriers through bold marketing. The globally acclaimed campaign “Viva la Vulva” for our Feminine Care brands is one example of our ability to deliver world-class marketing by drawing attention to needs and demonstrating situations experienced by many. Essity received 13 awards at the Cannes Lions International Festival of Creativity, including the most prestigious Titanium Lion, the Gold Glass Lion for Change and four additional Gold Lions.

Omni-channel

We are to be present where our customers and consumers are, which means our products and services must be available in several channels and on different platforms. For example, our Incontinence Products solutions are available via the healthcare sector, in the retail trade, and online, including our own TENA webshops. Our webshops have developed to help our consumers with information about incontinence and available solutions, and provide an opportunity to order and receive the products delivered home, discretely.